Lomography Party in Tokyo: La Sardina


Rainy season is in full swing and June is not the month with many festivals. But there’s still lots of things happening in Tokyo! Today I went to the release party of a new Lomography camera at their gallery store in Shibuya. Lomography is one of the major companies producing toy cameras. Unlike Superheadz (the other big company), they specialize on film cameras and have a great range of unique if a bit pricey cameras. I’m not a Lomo shooter although I do own film cameras: A Fujifilm Instax instant film camera and a “panda” camera that’s even smaller than the film that it uses. I brought my Panasonic GH2 and the Digital Harinezumi 2 to the party.

Lomography Store  Tokyo  31

The store has two floors, and is quite tiny. Unlike Camera Cabaret, it’s easy to find since the store is not located in a small side street. Besides the Lomo cameras, films and gear, they sell various Russian cameras. They also did a Fukubukuro promotion: Pay 10000 Yen and you get a lucky bag (or as they called it: happy bag) containing one camera. I bought one and will write about it in the next blog post. Unlike in other countries, where stores will put stuff in those bags that doesn’t sell, Japanese lucky bags are usually good quality. They are sold in early January but I’ve never got around buying one of them.

There was ample time to take photos of the various cameras:
Lomography Store  Tokyo  18

And the cameras people brought:
Lomography Store  Tokyo  Holga

And photograph people taking photos
Lomography Store  Tokyo  Mijonju

The mystery product was in a big box, the only hints being some naval-themed goods:

Lomography Store  Tokyo  52

And here is the mystery product, La Sardinia!

Lomography Store  Tokyo  99

Oops, sorry:
Lomography Store  Tokyo  123

More pictures after the break…Lomography Store  Tokyo  La Sardinia

Lomography Store  Tokyo  110

Lomography Store  Tokyo  120

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About Mattie

This is my personal blog expressing my love for traveling in Japan, Korea and other parts of the world. When I'm not studying languages or extending my camera collection, I write for computer and tech magazines. Check out my YouTube videos as well. All new posts including ones for older events will be announced on my Twitter account.

Posted on Friday, June 17, 2011, in camera, harajuku, shibuya, tokyo, toy camera and tagged , . Bookmark the permalink. Leave a comment.

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